Evaluation

This is our completed music video.

This is our completed Music Magazine Ad.

This is our completed CD Digipack

Evaluation 

In the evaluation the following four questions must be addressed: 

• In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDDs and MMAs?
• How effective is the combination of your music video and ancillary texts? 
• What have you learned from your audience feedback? 
• How did you use media technologies in the construction and research, planning and evaluation stages?

This is the first question on our evaluation. 

In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDD's and MMA's?

This is the second question of our evaluation.

How effective is the combination of your music video and ancillary texts?

Editing : Evidence

To start the editing process off I changed the sequence, this is so that the footage that we had filmed would fit the whole screen when it came to revering the final product. By doing this it would make the final product of our music video better as the footage would look better. If we did not do this before the editing process then we would have a big black boarder around the edge of the footage which would make it look bad and tacky.

Once we were ready to start editing we added the song into the project. this then allowed us to place our filmed clips onto the timeline to then start to match the lyrics up to the videos that we took. This will give us a high mark because it will give the music video more of a professional feel to it and it will help our music video to flow with continuity. With this swell this will allow us to then one up the li syncing scenes to the music in the background.

At this point in the editing process we found that one of the clips did not have a sufficient amount of lighting, this was a problem for us because this meant that the clips did not flow together.

This was when we began to edit our new filming that we had to do to replace our old filming as we discovered that it didn't fit in swell as we thought it was going to. We made our cast member lip synch the song for a part of the chorus and verses. We made sure that this was perfectly lined up with our audio file to make our music video look as professional as possible. 

We edited this bit in order to have a connection between a scene change where we went from a bedroom to the woods where we filmed more narrative and performance scenes. We edited these scenes together, changing some of the speed and duration into slow motion to create more of a dramatic effect where it was needed. 

This screenshot is when we were editing the lip psyching scene into our music video making sure that we cut it at the exact right time in order to get consistency throughout our video with a professional finish. In this particular scene, we changed the speed and duration down quite slow in order to get a dramatic effect while he was walking. We did this to show to the audience that he was down and upset so therefore he was slower and more depressed. 

We tried to use the useful bits of footage that we had filmed previously however we couldn't get them to fit in the way that we wanted them to. This meant that e had to use all new filming for the scenes that were in the bedroom. We made sure that the videos were cut correctly making sure the consistency flowed. 

Construction: Evedence Of Raw Footage

Filming: Filming Schedule

Date	Time	Location	Character needed	What is happening there?
15/02/17	4:00pm	Charlies bedroom	Charlie	This is where the opening scene is going to film and when the chorus plays this is where Charlie will be lip syncing the song lyrics.
16/02/17	4:00pm	Quarry	Charlie	This is where Charlie will be walking and lip syncing the lyrics whist the song plays through.

This is our filming schedule, we are only filming in 2 locations, this means that we will only need to film for 2 days possibly 1 day. 

we will be filming in charlie bedroom first, this is because we have planned to film the opening of the music video in charlie bedroom. This is also where all of the choruses will be played swell, we will film this all in one as the bedroom may change over the course of the 2 days. if we were to divided it over the 2 days then the room could become untidy or the lighting could change which would make the music videos end product much lower. Also by doing this in the same day our actor charlie will have the same hair style which will make our video have continuity throughout.

We will then go to the quarry either the following day or on the same day, this will be to film the verses of the song. we want to get all of the filming done within 2 hours because at the time of year when we are planning to film the nights are a lot shorter and we have a very limited amount of sunlight. If we were to film this over 2 day then the shots that we take may be different due to the weather or the lighting.

If we were not to film our music video shot in close concession then the music video would have a worse look to it. This is because if we were to leave it in different parts of the seasons then lighting would have huge factor because of the time it gets dark as in summer it is lighter at 9 but in the winter it gets dark at 5, this means that we would have to plan our rime in order to makes sure that the lighting is the same throughout.

Planning: Camera Equipment And Lighting

This is the way in which we set up the lighting in order to eliminate the shadows from behind the object, 

Planning: Costumes And Props

Costumes are a very important key aspect of our music video that affects how the target audience see the artist and how the artist comes across.

• Our costume must be based around what the target audience wish to see which is a smart casual look just like Calum Scott wears in his music video. This type of clothing will change when he is pictured in his room where the clothing will become very casual. 
• The demographic for Calum is a young adult who is fashionable yet quite subtle with his clothing choice. 
• The actor must feel comfortable in what they wear throughout the video as if they are not comfortable then they may not perform to the best of their ability as they are self-conscious of their clothes. 
• Our clothing has to be affordable if we are going to purchase it, however, our first option would be to take a look at the actors day to day clothing to see if this clothing fits in with our style. The target audience want to see them in a smart casual form so therefore the ideal outfit for our actor when he is outside playing a narrative scene, would consist of a smart shirt and jeans with some smart shoes or trainers. This is a typical outfit for a young adult. However, when the actor is on his bed, he would wear jogging bottoms and a top to ensure that he is at home and in his own company. This could also show that the actor is upset and has no effort in dressing nicely. 

During various different scenes, we have decided that the actor will change outfits depending on where about he is during that sase. For example, when he is performing infant of the camera, he will be visualised in smart casual clothing however when he is in his room or at home, he will be in casual clothing such as jogging bottoms and a top. 

Option 1:

This is our first option of clothing for our cast member to wear while acting in a narrative scene, we have picked this type of clothing as it fits in with the typical look of our target audience. We believe that choosing this outfit will represent how we want our cast to come across to the audience, it fits in with the expectations. we have picked these particular items of clothing for our cast member to wear as we know that he already has all of the clothing presented. This will work out cheaper for us in the sense that we wouldn't have to purchase any new clothing of or cast member to wear during the music video.


Option 2:

This is our second option, this type of clothing would be more suitable for our narrative scene where our cast member is sitting in his bedroom looking at his phone. It presents the cast member as comfortable and chilled at home in his bedroom. It also fits in with the typical chilled out look for our target audience. As a young cast member, if fits in more typical with his age and type of clothing choice. Again, this would be a cheap option for us as we know that our chosen cast member has all of these pieces of clothing making it easy for him to access and where. However, this particular look wouldn't look so good in a performance scene as he would look under dressed and scruffy.


Props:

In our music video we will be using various props to help us get the most professional finish to our music video as possible. Within our music video, we are not using a lot of props as we are focusing more on the characters emotions during the narrative scenes and more on their lip synching within the music video.

The first prop that will be featured is an iPhone 7 which the cast ember will hold in his hand reading the message that starts off the music video. This prop will help us when showing the audience what the music video is about and why our cast member feels the way he feels. This would be an incredibly cheap option for us as our cast member already has this phone so therefor he can use it whenever he likes.

This is our second prop that we are going to be using in our music video when the narrative opening scene starts. We will have our actor sitting upon the bed while reading from his mobile phone that is featured above. We have decided to use a double bed as a prop so that it shows the actor is at home in his bedroom when he receives the text that upsets him. Creating this scene for the actor to be in suggests that he is relaxed at home and as the music video goes on, the text seems to have agitated him which forces him to move out of his bedroom where our actor will have a change of clothing.  

Planning: Casting

The casting for our music video is very important, we need a cast member who isn't embarrassed and shy in front of a camera. It is important that we do our research into our cast members in order to get the best outcome for our music video without any flaws in the acting and lip synching. The person we cast will have to be very confident and outgoing, this is very important as it will effect our music video negatively if the cast member is shy and self-conscious in front of the camera.

The cast member will not only have to be confident and outgoing, they will have to have a skill of being able to lip synch the lyrics to our song in order to make the music video flow successfully. They will have to convince the audience that they are truly singing the lyrics of the song in order to make the music video look professional.

The cast member would also have to fit the artists typical look that is expected by the target audience. In our case, the artist of our song is a young adult who wears fashionable clothes however they are quite smart. Therefore, within our music video, the cast member would need to wear smart, casual clothes are fashionable so that it fits the expectations of our target audience. 

We have decided that part of our casting planning, we will test the candidates that we believe live up to the standard of taking part in our music video by getting them to mime a song for around 10 seconds to test their confidence in front of a camera. These candidates are the people we had in mind for the cast in our music video:

Charlie Styles 

We believe that Charlie could potentially be a good cast member for our music video as he is very confident infant of a camera, however, in order to test his ability to lip synch the lyrics to our chosen song 'Dancing On my Own' by Calum Scott, we will film him lip synching a part pf the song to make sure that he doesn't become embarrassed and shy. The music video will cross-cut from narrative and performance scenes so in order for these to run smoothly we need a confident member, Charlie is very confident and is very outgoing so we believe he will be good for the cast member of the main singer. The performance side of the music video will occur when the chorus plays, the cast member will have to lip synch the lyrics, we believe that Charlie would be good at this as he doesn't get shy and he can act quite well without getting embarrassed. His schedule is relatively free so therefore it would be easy to fit in filing times in various different lights and times of the day. however, Charlie listens to a   different music genre so it may be harder for him to act out and make the lyrics believable so therefore this is why it is important for us to do a small clip of him lip synching and acting for us to make sure he is suitable for our role.

Sam Nix 

We believe that Sam would be quite good for our music video as he is quite confident and out going however, to make suer that he is one hundred percent suited to our role within our music video we will get him to mime to a song while we film him to make sure he doesn't get embarrassed and shy. Sam is very outgoing in his group of friends however, in front of a camera he could become shy and embarrassed which could effect our music video in a native light. This could make editing and making the music video flow a lot harder therefore we must make sure that Sam is still confident in front of a camera. Sam is also good for our cast member as he listens to similar music to our chosen song, this makes it easier for Sam to be more enthusiastic as he enjoys listening to the music himself. Sam has quite a lot of priorities such as work so therefore it may be difficult for us to fit the schedule of filming around him so therefore we wouldn't get a large range of lighting and locations as we would have less time to film.

Edward Pearce

We believe that Edward would be another good candidate for our cast member in our music video as he is quite outgoing and confident. This is important for our music video as he needs to be confident in front of the camera in order for the music video to run smoothly. Edward also wears the same kind of clothing that our chosen artist wears which is appreciated by the audience , influencing them to buy their merchandise to get a similar look. This is similar to Charlie. Unfortunately, when Edward is put in front of an audience or a camera, he becomes more shy which could be a major problem when it comes to filming out music video. This may make it seem unprofessional if our cast member isn't very outgoing and confident when performing in the music video and taking part in narrative scenes.


We decided that Charlie was the best for our music video as we have discussed the pros for choosing him. One of these is that his schedule is very flexible so therefore it will be say for us to film whenever we wish to in order to get the best music video possible. He also fits into our target audiences expectations of our artist so therefore this will make the video more accepted by our target audience. Here is a video testing Charlie's ability to perform in our music video making sure that he is confident and suitable for our role: