A2 Media Studies: 2017

Evaluation

This is our completed music video.

This is our completed Music Magazine Ad.

This is our completed CD Digipack

Evaluation

In the evaluation the following four questions must be addressed:

In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDDs and MMAs?
How effective is the combination of your music video and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?

This is the first question on our evaluation.

In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDD's and MMA's?

This is the second question of our evaluation.

How effective is the combination of your music video and ancillary texts?

To start the editing process off I changed the sequence, this is so that the footage that we had filmed would fit the whole screen when it came to revering the final product. By doing this it would make the final product of our music video better as the footage would look better. If we did not do this before the editing process then we would have a big black boarder around the edge of the footage which would make it look bad and tacky.

Once we were ready to start editing we added the song into the project. this then allowed us to place our filmed clips onto the timeline to then start to match the lyrics up to the videos that we took. This will give us a high mark because it will give the music video more of a professional feel to it and it will help our music video to flow with continuity. With this swell this will allow us to then one up the li syncing scenes to the music in the background.

At this point in the editing process we found that one of the clips did not have a sufficient amount of lighting, this was a problem for us because this meant that the clips did not flow together.

This was when we began to edit our new filming that we had to do to replace our old filming as we discovered that it didn't fit in swell as we thought it was going to. We made our cast member lip synch the song for a part of the chorus and verses. We made sure that this was perfectly lined up with our audio file to make our music video look as professional as possible.

We edited this bit in order to have a connection between a scene change where we went from a bedroom to the woods where we filmed more narrative and performance scenes. We edited these scenes together, changing some of the speed and duration into slow motion to create more of a dramatic effect where it was needed.

This screenshot is when we were editing the lip psyching scene into our music video making sure that we cut it at the exact right time in order to get consistency throughout our video with a professional finish. In this particular scene, we changed the speed and duration down quite slow in order to get a dramatic effect while he was walking. We did this to show to the audience that he was down and upset so therefore he was slower and more depressed.

We tried to use the useful bits of footage that we had filmed previously however we couldn't get them to fit in the way that we wanted them to. This meant that e had to use all new filming for the scenes that were in the bedroom. We made sure that the videos were cut correctly making sure the consistency flowed.

Construction: Evedence Of Raw Footage

Filming: Filming Schedule

Date	Time	Location	Character needed	What is happening there?
15/02/17	4:00pm	Charlies bedroom	Charlie	This is where the opening scene is going to film and when the chorus plays this is where Charlie will be lip syncing the song lyrics.
16/02/17	4:00pm	Quarry	Charlie	This is where Charlie will be walking and lip syncing the lyrics whist the song plays through.

This is our filming schedule, we are only filming in 2 locations, this means that we will only need to film for 2 days possibly 1 day.

we will be filming in charlie bedroom first, this is because we have planned to film the opening of the music video in charlie bedroom. This is also where all of the choruses will be played swell, we will film this all in one as the bedroom may change over the course of the 2 days. if we were to divided it over the 2 days then the room could become untidy or the lighting could change which would make the music videos end product much lower. Also by doing this in the same day our actor charlie will have the same hair style which will make our video have continuity throughout.

We will then go to the quarry either the following day or on the same day, this will be to film the verses of the song. we want to get all of the filming done within 2 hours because at the time of year when we are planning to film the nights are a lot shorter and we have a very limited amount of sunlight. If we were to film this over 2 day then the shots that we take may be different due to the weather or the lighting.

If we were not to film our music video shot in close concession then the music video would have a worse look to it. This is because if we were to leave it in different parts of the seasons then lighting would have huge factor because of the time it gets dark as in summer it is lighter at 9 but in the winter it gets dark at 5, this means that we would have to plan our rime in order to makes sure that the lighting is the same throughout.