Planning: Casting

The casting for our music video is very important, we need a cast member who isn't embarrassed and shy in front of a camera. It is important that we do our research into our cast members in order to get the best outcome for our music video without any flaws in the acting and lip synching. The person we cast will have to be very confident and outgoing, this is very important as it will effect our music video negatively if the cast member is shy and self-conscious in front of the camera.

The cast member will not only have to be confident and outgoing, they will have to have a skill of being able to lip synch the lyrics to our song in order to make the music video flow successfully. They will have to convince the audience that they are truly singing the lyrics of the song in order to make the music video look professional.

The cast member would also have to fit the artists typical look that is expected by the target audience. In our case, the artist of our song is a young adult who wears fashionable clothes however they are quite smart. Therefore, within our music video, the cast member would need to wear smart, casual clothes are fashionable so that it fits the expectations of our target audience. 

We have decided that part of our casting planning, we will test the candidates that we believe live up to the standard of taking part in our music video by getting them to mime a song for around 10 seconds to test their confidence in front of a camera. These candidates are the people we had in mind for the cast in our music video:

Charlie Styles 


We believe that Charlie could potentially be a good cast member for our music video as he is very confident infant of a camera, however, in order to test his ability to lip synch the lyrics to our chosen song 'Dancing On my Own' by Calum Scott, we will film him lip synching a part pf the song to make sure that he doesn't become embarrassed and shy. The music video will cross-cut from narrative and performance scenes so in order for these to run smoothly we need a confident member, Charlie is very confident and is very outgoing so we believe he will be good for the cast member of the main singer. The performance side of the music video will occur when the chorus plays, the cast member will have to lip synch the lyrics, we believe that Charlie would be good at this as he doesn't get shy and he can act quite well without getting embarrassed. His schedule is relatively free so therefore it would be easy to fit in filing times in various different lights and times of the day. however, Charlie listens to a   different music genre so it may be harder for him to act out and make the lyrics believable so therefore this is why it is important for us to do a small clip of him lip synching and acting for us to make sure he is suitable for our role.



Sam Nix 

We believe that Sam would be quite good for our music video as he is quite confident and out going however, to make suer that he is one hundred percent suited to our role within our music video we will get him to mime to a song while we film him to make sure he doesn't get embarrassed and shy. Sam is very outgoing in his group of friends however, in front of a camera he could become shy and embarrassed which could effect our music video in a native light. This could make editing and making the music video flow a lot harder therefore we must make sure that Sam is still confident in front of a camera. Sam is also good for our cast member as he listens to similar music to our chosen song, this makes it easier for Sam to be more enthusiastic as he enjoys listening to the music himself. Sam has quite a lot of priorities such as work so therefore it may be difficult for us to fit the schedule of filming around him so therefore we wouldn't get a large range of lighting and locations as we would have less time to film.

Edward Pearce

We believe that Edward would be another good candidate for our cast member in our music video as he is quite outgoing and confident. This is important for our music video as he needs to be confident in front of the camera in order for the music video to run smoothly. Edward also wears the same kind of clothing that our chosen artist wears which is appreciated by the audience , influencing them to buy their merchandise to get a similar look. This is similar to Charlie. Unfortunately, when Edward is put in front of an audience or a camera, he becomes more shy which could be a major problem when it comes to filming out music video. This may make it seem unprofessional if our cast member isn't very outgoing and confident when performing in the music video and taking part in narrative scenes.


We decided that Charlie was the best for our music video as we have discussed the pros for choosing him. One of these is that his schedule is very flexible so therefore it will be say for us to film whenever we wish to in order to get the best music video possible. He also fits into our target audiences expectations of our artist so therefore this will make the video more accepted by our target audience. Here is a video testing Charlie's ability to perform in our music video making sure that he is confident and suitable for our role: