- Our costume must be based around what the target audience wish to see which is a smart casual look just like Calum Scott wears in his music video. This type of clothing will change when he is pictured in his room where the clothing will become very casual.
- The demographic for Calum is a young adult who is fashionable yet quite subtle with his clothing choice.
- The actor must feel comfortable in what they wear throughout the video as if they are not comfortable then they may not perform to the best of their ability as they are self-conscious of their clothes.
- Our clothing has to be affordable if we are going to purchase it, however, our first option would be to take a look at the actors day to day clothing to see if this clothing fits in with our style. The target audience want to see them in a smart casual form so therefore the ideal outfit for our actor when he is outside playing a narrative scene, would consist of a smart shirt and jeans with some smart shoes or trainers. This is a typical outfit for a young adult. However, when the actor is on his bed, he would wear jogging bottoms and a top to ensure that he is at home and in his own company. This could also show that the actor is upset and has no effort in dressing nicely.
During various different scenes, we have decided that the actor will change outfits depending on where about he is during that sase. For example, when he is performing infant of the camera, he will be visualised in smart casual clothing however when he is in his room or at home, he will be in casual clothing such as jogging bottoms and a top.
Option 1:
This is our first option of clothing for our cast member to wear while acting in a narrative scene, we have picked this type of clothing as it fits in with the typical look of our target audience. We believe that choosing this outfit will represent how we want our cast to come across to the audience, it fits in with the expectations. we have picked these particular items of clothing for our cast member to wear as we know that he already has all of the clothing presented. This will work out cheaper for us in the sense that we wouldn't have to purchase any new clothing of or cast member to wear during the music video.
Option 2:
This is our second option, this type of clothing would be more suitable for our narrative scene where our cast member is sitting in his bedroom looking at his phone. It presents the cast member as comfortable and chilled at home in his bedroom. It also fits in with the typical chilled out look for our target audience. As a young cast member, if fits in more typical with his age and type of clothing choice. Again, this would be a cheap option for us as we know that our chosen cast member has all of these pieces of clothing making it easy for him to access and where. However, this particular look wouldn't look so good in a performance scene as he would look under dressed and scruffy.
Props:
In our music video we will be using various props to help us get the most professional finish to our music video as possible. Within our music video, we are not using a lot of props as we are focusing more on the characters emotions during the narrative scenes and more on their lip synching within the music video.
The first prop that will be featured is an iPhone 7 which the cast ember will hold in his hand reading the message that starts off the music video. This prop will help us when showing the audience what the music video is about and why our cast member feels the way he feels. This would be an incredibly cheap option for us as our cast member already has this phone so therefor he can use it whenever he likes.
This is our second prop that we are going to be using in our music video when the narrative opening scene starts. We will have our actor sitting upon the bed while reading from his mobile phone that is featured above. We have decided to use a double bed as a prop so that it shows the actor is at home in his bedroom when he receives the text that upsets him. Creating this scene for the actor to be in suggests that he is relaxed at home and as the music video goes on, the text seems to have agitated him which forces him to move out of his bedroom where our actor will have a change of clothing.
