Research : Features Of A Music Video (Independent Work)

From studying these three pop music videos, I have gathered that a common theme with women within the music videos. This theme involves the type of clothing they wear which is typically very revealing and 'sexy'. Most of these music videos have quite drastic lighting changes throughout the video to add to the effect of the music. All of these videos include montage editing to add the effect of elusions throughout, I believe this is also to add effect to the music being played. I have noticed in the more R and B videos the use of weapons a violence to create a harsh visual appearance to match the harsh lyrics.